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Product Development & Promotion Through Open Innovation

The modern day business scenario is characterized by fierce
competition, advanced and changing technologies and demanding consumers.
These are some of the factors that have made innovation a crucial
aspect for most companies. In today’s world, where knowledge is
accessible and widespread,enterprises still cannot completely rely only
on their own research. Organizations are gradually coming to terms with
this fact that irrespective of the company size certain creative inputs
and predictive insights can be found outside the enterprise’s physical
boundaries. Hence, most companies are willing to involve external
parties in their innovation practices. This process is termed as open
innovation.

In the recent past, crowdsourcing has been a popular
medium for open innovation. It has been used not only to give shape to
critical projects efficiently but also to arrive at solutions that
otherwise seemed impossible. The process has immensely influenced the
business scenario since its inception in 2006, when the term was coined
first by Jeff Howe in Wired Magazine. The process entails in presenting
an agenda to the mass at large and encouraging them to contribute with
their suggestions, ideas and inputs.

Recently, Nivea, Germany
the multinational skincare cosmetic brand utilized the crowdsourcing
technique for new product development. For this the brand wanted to make
use of consumer insights beyond generic market research. Going forward,
the brand effectively monitored hundred of social media websites in
various languages in order to understand the crowd feedback on
deodorants and their utilities. With the help of this social
intelligence and actionable insights the brand introduced Nivea’s
Invisible for Black and White, a revolutionary deodorant eradicating
stain issues and is available now in the retail outlets today.

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Making Real Estate Marketing Ideas Work

Real estate marketing ideas should be sustainable and applicable to a broad audience. When it comes to marketing, you never who can turn out to be a potential customer so you have to be prepared to address different types of people. Because of the immense competition among realtors these days, it’s time to put those plans and ideas into action.

Start from taking advantage of print or offline media. The smallest yet easiest way to communicate your business to other people is through business cards. You should always have one wherever you go because you never know when you can meet a potential client. When you also attend big events, you might want to look into sponsorships where you can give free swag.

Online, there are a lot of opportunities for real estate marketing ideas to prosper. Among them is through creating your own website. This is actually a must because websites provide a more convenient and cost-efficient office for you. Through a website you can reach people from all parts of the country or even the globe. Having a website would also allow you to take advantage of other online marketing ideas.

A Good Business Dissertation Is Written To Target A Particular Audience

Students, who wish to do business management, have to submit a business dissertation. It is a lengthy document which consists of many sections and written on specific topics which relate to various facets of business management. The subject areas can involve marketing, management, and organizational behavior, HRM, Finance, production and many more. The dissertation can address any of these subjects provided it is informative and is relevant. Depending upon the subject area chosen for the business dissertation, it should be written in a manner which is suitable to the audience it is targeted for. For example, if the dissertation topic is about technology in the production floor, it is then targeted for a dissertation committee which has technical experts as well as academics from production management back ground. Therefore the language and format of the dissertation will incorporate technical aspects and include technical data etc, than that of dissertations written for other fields as HRM or business ethics.

A business dissertation has many sections which need to be written clearly and concisely. These sections include introduction, literature review, methodology, and discussions. The formatting should adhere to the requirements set by the dissertation committee. The common type of formatting for business research is the Harvard system and there are plenty of resources on line which gives detailed guidelines on how to follow this system. Students should acquire a thorough knowledge of the formatting requirements prior to embarking on the dissertation writing process.

The first step in writing a business dissertation is to select an appropriate and novel topic. Before conducting the actual research study, the students should submit their dissertation proposal to the Dissertation Committee for approval. A proposal for the dissertation must outline the intended study and the proposed dissertation questions or hypothesis being explored. The significance of the study and the intended contribution of new knowledge should be highlighted in the research proposal rationale. Once the approval for the dissertation has been granted the students can embark on the actual dissertation project. This involves drafting the introduction chapter, the conducting of literature review and writing this chapter and then the designing and writing of the dissertation methodology. Primary research for the dissertation takes up an extensive amount of time and must adhere to proper researching techniques. This is why you need to place extra attention to developing a sound and reliable research design and methodology for your study. A business dissertation may use quantitative research, qualitative research or a mix method. Depending on this choice, the research tools as surveys, questionnaires, observations, focus groups or interviews can be utilized.

Evans Hall, Yale School of Management

Compiled by Pari Syal Photography: Chuck Choi;courtesy Foster+Partners

Being a former student of Yale School of Architecture has only been an added inspiration to Lord Foster, as Foster +Partners design the new Evans Hall combining world-class teaching facilities with inspirational social spaces.

The new Edward P. Evans Hall’s design is guided by the principle that interactions outside of the formal teaching areas are as important as classroom-based learning.

Is The Custom Motorcycle Industry Dead

When Jesse James and his West Coast Choppers first appeared on the Discovery channel the world got a small taste of what custom motorcycles were all about. The economy was good and many men started to dream about having their own custom motorcycle. Of course many of them being upper middle class soccer dads thought the biker lifestyle as portrayed by the great Jesse was a little too scary for them.

Then the Teutels came along. American Chopper struck a chord with men that Jesse failed to do. It made them spend money. Suddenly every man in American over thirty wanted a custom motorcycle. And those that had the money bought them up in droves. Custom bike shops sprang up in almost every small town in the country and many a custom motorcycle builder thought they had hit pay dirt.

Even people who really didn’t plan on buying a custom motorcycle ended up buying a bike because we got caught up in the phenomenon that was American Chopper. Five motorcycles later and two custom motorcycle builds under my belt, I can honestly say that if custom bikes had not been all over the TV I probably wouldn’t have a garage full of them now. The country just went nuts over custom motorcycles.

How A Brand Strategy Can Help Your Business Grow

Brand is nothing but thoughts and association in the mind of the customers. A brand belongs with the customers and not in the board room so it is more important to understand who our customers are and what they want from the brand. Customer choice has the power which has made brands like football and Amitabh Bachchan.

Therefore if you think about a successful brand, few other related things will also come to mind along with the brand name like, associated colour, person, quality etc. All the successful brands display few common characteristics which have made them so big.

Standing brands are true to the core, knowing who they are and displaying their real characteristics. They are distinctive and brilliant in they own field and stand out of the crowd. Such brands are evocative thereby generate emotions and feelings among the customers. These companies retain authenticity and creativity, and keep surprising their customers. Not only this, they are champions in their industry, become leaders and not followers and create opinions. They know how to engage their staff and customers.